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Passion Project
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Problem:
Not-for-profit companies often don't have the funds to create awareness for their cause. The challenge is to design a solution that will encourage large corporations to donate to not-for-profit organizations.
Solution:
Skip the ad to save. When YouTube ads are skipped, the company sponsoring the ad does not pay for the ad. This creates a 5-second window that allows the company to communicate its message and sponsorship for free.
Role: Art director | Animator | Illustrator
Commercial Sample
About: I brainstormed the original concept. Below is a demoed commercial with original illustrations, motion graphics, and art direction.
How it works
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